Valpak may not work for every merchant every time, but most of the testimonials we’ve seen indicate that it’s an affordable way to get coupons distributed to a select number of interested people. As a small business owner, you may be thinking about advertising with Valpak but aren’t sure how it works, how much it costs, and — most importantly — if it’s worth it. We dug in to find the answers to these questions. 115 signed customers on a distribution of 2,000 doorhangers?
I just don’t think that the marketplace for personal lines coverage cares about anything more than price and claim handling at the point of loss. I struggle with ways to make the phone ring without pouring money down a rathole, and for the life of me, in my market, I just can’t crack the code. OK, I’m there in search engines locally with occassional clicks, but no real volume. Yellow Pages…I was in with a medium ad for years, then phone traffic dropped off. I’m no longer in with a display ad and the phones ring with the same frequency without an ad as they did with an ad.
Can Valpak advertising boost your sales?
Definitely report back with your lead tracking. I don’t recall seeing anyone running this type of marketing of late, sp any info to share is good info. I think if you’re going to try ValPak, you should be prepared to honor the coupons for existing customers as well. One additional problem we ran into- we had a coupon for „10% off any mulch job”.
Marketing is 40% the list you market too, 40% the offer and 20% the design. The problem is everyone puts 80% into the design 20% into the list and the offer is „here I am – use me cause I’m here”. Valpac works well for us because we do it all of the time, not just 3 times a year.
Frequently Asked Questions about Valpak of Tampa Bay
In each of its mailing cycles, Valpak sells the outside of the envelope to select local and national advertisers, who use on-envelope advertising for promotions, marketing campaigns and sweepstakes. Previous advertisers include Food Network, HGTV, CBS and Martha Stewart Living Omnimedia. Valpak prints, packages and ships its coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg, Florida. Print inserts in the envelope advertise businesses with coupons for dining, health and beauty, entertainment, automotive, home services and more. I have contacted Valpak several times over the last three months to have my address removed from their mailing list and they continue to send unwanted mail as of July 14, 2022. Please have them remove my address from their mailing database.
Every day you have to make 50 calls or stop ins to new businesses and record them on . The most recent bonehead move by management was to cut salaries by 20%, take away vacation accumulation, canceled earned bonus payouts, and stopped the 401k match.
I get 3% respone from direct mail and 15% reponse from door hangers. In this article, I will give you an overall description and review of Valpak’s direct marketing. Once you can answer these questions there is a list that can get very close to whatever your perfect customer looks like. Get the list, put together an excellent offer that really benefits the consumer.
We did a 20K household mailing for three months. We are one month in and for the roofing company have received 15 calls, of which 13 appointments, of which 12 contracts. Many businesses have had great success with Valpak.
We actually looked for them in MS because local restaurants ran 2 for 1 coupons every so often….and the best „person powered” car wash in town had $10 off coupons. I haven’t got any junk mail from valpak since the late 1990s. If you don’t see any life insurance ads, or the only ones you see have Alex Trebek in them you probably want to seek out another way to advertise. Since they are not targeted they most likely are more expensive on a per lead basis. Since 1994, Valpak.com has been a source for printable coupons, promo codes and coupon codes. Google Ads are ok, but they are no longer a good deal.
But if you do what „everyone else is doing.” you’re more likely to be ignored. Plus, I know a lot of seniors who would LOVE a housecleaner, have the ability to pay, but don’t do Facebook… You may have come to know Valpak as the “coupon mailer people” and you wouldn’t be wrong. Since 1968, Valpak has been mailing coupons to consumers to save them money and support small, local businesses in communities throughout North America.
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If I break it down…$410 sounds like a lot, but really isn’t. I could make that back in two middle level service details.
- You should definitely go back to the drawing board, or take some marketing courses at xavier.
- Yopko, a Valpak veteran of 22 years, has a unique perspective as a sales director and franchise owner.
- If this behavior motivates you, you just might like it there.
- In the same way, costs will vary substantially if you mail every week for six months or every other week for three months.
- Also no mention of a 90 day probation period was explained to me when i was hired as well .
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I love my job
Now, even that carrier has dropped out of ValPak, presumably because of the low response. I wouldn’t have targeted and categorized anyone’s business but what he is saying about being part of an overall advertising campaign are correct.
- With valpak, all i have to touch is that light blue envelope as i throw it away.
- They are about the same costs and have similar zones.
- Why don’t you do EDDM Every Door Direct Mail.
- I’m in the process of re-starting and re-branding the business.
- My SEO is non existent and i need my website to be mobile friendly.
- Val Pak will not allow you to grow your insurance practice with higher profits and loyal clients.
If you want to be a company that has both client and market options, then you need to advertise. As with all types of advertising, each business will have a different level of success. Some companies may need a six-month plan, while others will only need one mailer to meet their goals. If you want to reach 10,000 households, the cost will be lower than if you want to reach 50,000 households. In the same way, costs will vary substantially if you mail every week for six months or every other week for three months. Ooooonly 115 signed customers on a distribution of 2,000 doorhangers? You should definitely go back to the drawing board, or take some marketing courses at xavier.
However, the Valpak team will work with you editing and tweaking as necessary to get you the best results possible. Here is what you’ll need to know ahead of time so that you can get the most out of your conversation with the Valpak sales rep. Their introductory offer is to design and build a website that Valpak hosts on a different platform. This is an excellent choice if you have nothing and don’t know where to begin.
You need to put in the work but it truly pays off. Either way, lead generation through Valpak can create customer awareness and lend credibility to your company.
Like others have said, discount pizza coupons, etc. may work in ValPak but not insurance advertising. If you are wanting to do brand or product Has Anyone Used Valpak To Advertise advertising, I do not think ValPak will do it. All I can say is – If you are going to experiment I would not commit to more then 3 months.
Valpak provides print, mobile and online advertising solutions and coupons. Annually, Valpak distributes some 20 billion coupons in more than 500 million envelopes and millions more through its mobile app and websites. Very little help from management on Long Island.
They think all of this is super motivating for employees. If this behavior motivates you, you just might like it there. Was a wonderful company to work for until purchased in a fire sale by Platinum Equity. There is absolutely nothing good about the current executive leadership.
They were sposed to go out this month but there going out next month instead. I got 10,000 flyers printed and mailed out for $435, not too shaby. You may get a lower response rate with them because of all the othe rflyers they mail out with yours.
Is EPR a tax?
From 2023 Extended Producer Responsibility (EPR) tax comes into force which will mean plastic packaging producers having to bear the full net cost recovery of all the plastic packaging they produce and place on the market.
Valpak also has data for ad design and has developed industry-specific best-practices. The designs are tested in terms layout, content, and offers. This removes any guess work in terms of how what content should be included and how the ad should look. A business can simply pick out a template that already works for their industry. The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations.
And a couple months ago, I ran an ad that I shared on this forum with great results. https://quickbooks-payroll.org/ But they always make a profit, if the headline and offer are good enough.
How Valpak, Platinum Equity help small businesses remain relevant during COVID-19 crisis
Since the beginning I received a lot of support from my manager and others from corporate. They pay a salary to help me build my book of business. I have asked to be removed from the mailing list for Valpak. They do have a form online to be removed from the mailing list.